Binghatti Properties, a prominent real estate development company in Dubai, and the luxury automotive giant Mercedes-Benz have revealed a groundbreaking project named Mercedes-Benz Places | Binghatti.
This collaboration merges the domains of real estate and automotive excellence, with the goal of establishing new standards in luxury design and living, as stated by Binghatti Properties in a Wednesday announcement.
Situated in the heart of Dubai’s Downtown, surrounded by iconic landmarks like the Dubai Mall, the real estate development offers breathtaking views of the renowned Burj Khalifa.
Soaring to a height of 341 meters across 65 storeys, Mercedes-Benz Places in Dubai promises to be a masterpiece redefining the skyline of Downtown.
“We are deeply thrilled to collaborate with Mercedes-Benz – an emblematic name – to create the world’s first Mercedes-Benz branded luxury residence. Mercedes-Benz Places in Dubai is not just a real estate development; it will also prioritize community and mobility, setting a new standard for intelligent living,” stated Muhammad BinGhatti, CEO of Binghatti.
The partnership between Binghatti and Mercedes-Benz, in the works for over a year, focuses on a customer-centric approach prioritizing the needs of future residents.
Driven by Mercedes-Benz’s design philosophy of Sensual Purity, the project’s architecture aims to craft timeless and beautiful spaces, providing a sanctuary of serenity and purity.
Through the integration of smart home technologies and intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in modern living spaces.
“With Mercedes-Benz Places in Dubai, we go beyond automotive to create exceptional brand moments. Binghatti, with their extensive real estate development experience, is the ideal partner for us. Our goal with our first branded residential tower is to establish desirable grounds that embody our brand’s DNA, providing our customers with a place to arrive, unwind, and call home,” commented Britta Seeger, Member of the Board of Management at Mercedes-Benz Group AG, Marketing & Sales.
Publish Date: Wed 6 Dec 2023
Source: https://www.arabianbusiness.com/industries/real-estate/dubai-real-estate-binghatti-mercedes-benz-announces-massive-new-branded-residences
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