The Dubai real estate sector is experiencing a significant uptick in interest from Chinese investors, fueled by the growing popularity of the social media platform Douyin. This trend highlights the increasing influence of social media in driving international investment decisions.
A recent white paper by Navitex, a global digital marketing agency, reveals Dubai’s emergence as a hotspot on Douyin. The report, titled “Unlocking the Power of Douyin: A Guide for Real Estate Marketers,” offers valuable insights for real estate professionals seeking to tap into the Chinese market. It emphasizes the importance of targeted and localized marketing campaigns tailored to Douyin’s audience.
The data paints a clear picture: Chinese buyers are actively seeking investment opportunities in international real estate markets, particularly residential properties. They are increasingly turning to online platforms like Douyin to gather information, engage in discussions, and make informed investment decisions.
Data from Douyin’s marketing platform, Ocean Engine, further reinforces this trend. Search volumes for “UAE” and “Saudi Arabia” have skyrocketed in the past six months, indicating a surge in interest from Chinese investors. This aligns with the strengthening economic ties between China, the UAE, and Saudi Arabia.
Recognizing the platform’s potential, an impressive 80% of China’s top 200 real estate developers have established a presence on Douyin. With its massive user base and high engagement rates, Douyin offers an unparalleled opportunity to connect with potential Chinese investors.
The rise of Douyin as a platform for real estate marketing underscores the growing importance of social media in attracting international investment. By leveraging the platform’s capabilities and tailoring their approach to the Chinese market, real estate professionals can capitalize on this exciting trend.
Publish March 21, 2024
Source: https://www.arabianbusiness.com/industries/real-estate/dubai-real-estate-boosted-by-chinese-social-media-as-buyers-and-sellers-look-to-douyin-to-drive-investments
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